Opportunities of Social Media
Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, blogging, social networks, video sharing, business networks, virtual worlds, etc. Governments and politicians use social media to engage with constituents and voters. Social media is used to keep in touch with friends and family individuals. People will use various social media applications to network career opportunities and share their thoughts, feelings, insight, and emotions. Social media is an indispensable tool for business. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, and offer customer service or support.
Some of the opportunities and benefits of social media are as follow:
1. Revenue
The most apparent opportunity is to generate revenue. This can be done through advertising products services within the social media platform. To advertise on social media, the ads can be linked to media pages or websites. This can be able to benefit from social media without needing to channel.
2. Brand development
Using social media allows customers to connect and interact with businesses on a more personal. If you already have an established brand, social media might be an opportunity to further develop the brand.
3. Target audience
Customers can find you through social media platforms. We can choose to maintain a presence on particular platforms that are in line with the target audience. For example, by targeting young people you could reach them through Snapchat. If seeking business customers, LinkedIn may be the best channel.
4. Customer interaction
You can deliver improved customer service and respond effectively to feedback. Positive feedback is public and can be persuasive to other potential customers. Negative feedback highlights areas for improvement.
5. Attracting customers
Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay.
Social Media Threats
Social media is a collection of Internet-based websites that promote the personal and business-focused interaction of individuals worldwide. There are many threats or risks with the popularity of social media. They are:
A. Social engineering
Social media platforms allow attackers to find personal information that can be used to target specific individuals. Using information from employee profiles, a plausible fake account can be created to establish trust over time. Once the trust is built, the attacker foursquare might start asking for specific information, like internal server names, project names, open an infected document, or visit a prepared website that will drop a backdoor onto their computer.
b. Targeted phishing attacks
Such attacks are carried out to steal money or confidential information. This social media threat is an example of social engineering tactics, whereby attackers exploit fear and anxiety, instead of system vulnerability to get users to part with their money. Since these attacks are so specific and targeted, the chances of success are higher.
c. Fake accounts
The seriousness of social media threats gets underscored when one considers that the fake account, in this case, was successful in connecting with hundreds of people from various organizations, including military, government, and security firms.
d. Social media used for spreading spam and malware
Social networking sites like Twitter and Facebook are often used to spread malware. The growing popularity of shortened URLs is also giving rise to several social media threats. Cybercriminals often mask their links with a short URL, making it difficult for them to identify whether it is pointing to a legitimate or malicious site. This threat is a real possibility for social bookmarking and microblogging sites, which are used to spread links and news in a very short period.
e. Confidential information leak
The scariest of social media threats is where employees start revealing seemingly uncritical technical information to the public. This could be a Twitter comment stating that the user is fed up configuring a particular firewall product at work or a status message indicating that the user finally found a way around a Web proxy product being used, and is now able to post to his profile again. An attacker could use this information to identify the security software of the user or the company.
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